Amsort
2025
Amsort
My role was to lead the design work and guide two product designers through the redesign of Amsort’s digital presence.
Overview
Amsort builds advanced logistics automation systems: conveyors, sorters, warehouse automation, robotics, and software for industrial operations.
The goal was to move the brand away from a generic industrial look and make the website reflect the company’s real strengths: technical precision, scale, and engineering credibility.
Problem
Amsort’s existing digital presence did not match the maturity of the business.
The company delivered complex automation systems, but the website did not clearly communicate trust, expertise, or the value of its engineering work.
Designs
